Practical articles on web design, SEO, AI and accessibility for practices and businesses. Every article answers the key question in two sentences right at the start.
An outdated website costs you trust, visibility on Google and, as a result, inquiries. If you renew design, technology and content regularly, you come across as professional and get found more easily.
· 3 min read
GEO makes sure that AI search tools such as ChatGPT, Perplexity or Google’s AI Overviews understand your content and cite it as a source. This takes clear, quotable content, structured data and visible expertise.
4 min read
Local SEO makes your business visible in searches with a location, such as “family doctor Cologne”. What matters most is a well-maintained Google Business Profile, reviews, consistent business information and regional content on your website.
4 min read
A website brings in more inquiries when it guides visitors purposefully: with clear goals, highly visible buttons to get in touch, short loading times and trust built through reviews and case studies. These ten measures show what matters.
4 min read
Since June 2025, the German Accessibility Strengthening Act (BFSG) applies mainly to services concluded online with consumers, not to every practice website across the board. Accessibility pays off anyway: for patients, for the practice’s reputation and for Google.
5 min read
What a website costs depends mainly on its scope, design, content and ongoing support. A reliable price comes with an individual proposal after the free first call.
5 min read
SEO brings in visitors through the unpaid search results for the long term but takes time. PPC, meaning ads via Google Ads, works immediately and costs per click; a combination of both often makes sense.
4 min read
An outdated website costs you trust, visibility on Google and, as a result, inquiries. If you renew design, technology and content regularly, you come across as professional and get found more easily.
3 min read
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