Frequently asked questions on web design, SEO and AI agents

It starts with a free first call in which I get to know your goals. After that, you receive a proposal and a concept. During the project, I coordinate every step with you, and you always have the same point of contact.

• Start a project

Usually two to six weeks, depending on the scope and on how quickly content and approvals are available. With Express, your website is online in one week.

• More about web design

In the first call, we clarify goals, target audience and scope. Existing texts, photos and your logo are helpful. Whatever is missing, we work out together.

Very little. We clarify the essentials in the first call; after that, I mainly need your information and photos. I take care of the texts and the implementation.

First improvements often show after a few weeks. Stable rankings develop over several months, depending on the starting point and the competition.

• More about SEO

My office is in Düsseldorf, and I work with clients all over Germany, for example in Bonn, Cologne, Lübeck and Siegen. We coordinate by phone or online, and meet in person by arrangement.

• Get in touch

That depends on the scope: the number of pages, features such as online appointment booking and whether new texts are written. After the free first call, you receive an individual proposal.

• Start a project

Yes. The first call is free and without obligation. Afterwards, you decide in your own time whether to accept the proposal.

• Request a first call

That is what the satisfaction guarantee is for: the final payment is only due once you are satisfied.

That depends on competition, region and goals. In the first call, I estimate a realistic starting budget that you can adjust at any time.

• More about Google Ads

That depends on the scope, and for an AI agent also on the call volume. After a short review or the free first call, you receive an individual proposal.

• More about SEO
• More about maintenance

Web design, SEO, GEO for AI search, Google Ads, AI agents for chat and phone, branding and print, social media and maintenance for your website. All from a single source and tailored to your industry.

• All services

My focus is aesthetic medicine and medical practices. But I also work for businesses in the trades, consulting and services, as my case studies show.

• All industries
• View case studies

Yes. I design every website for the smartphone first, then for tablet and desktop.

• More about web design

Yes. In a relaunch, I keep content that works and redirect every old address to the matching new page with a 301 redirect. After launch, I check error pages and rankings in Google Search Console. That way, your visibility is preserved as well as possible.

• More about web design

No. Google alone decides the order of the results, so no one can honestly promise a specific ranking. What I do promise: clean work that follows Google’s guidelines and a report you can understand.

• More about SEO

Google Ads brings visitors right away, as long as the ads are running. SEO works more slowly but lasts. A combination often makes sense: ads for a quick start, SEO for visibility in the long run.

• More about Google Ads

I improve everything you can influence: access for AI crawlers, clear answers on your website, consistent business information and mentions on other sites. No one can promise a mention, because the provider alone chooses the answers.

• More about GEO

Yes. I set up profiles, plan topics and design posts in the style of your brand, with ads for your region if you like. We clarify which channels suit your audience in the first call.

• More about social media

Yes. I design logos, business cards, flyers and other print materials to match your website, including printing if you like.

• More about branding and print

It answers calls when your front desk is busy or the practice is closed, answers common questions and takes appointment requests. The chatbot on your website does the same in writing, around the clock.

• More about AI agents

No. It handles recurring questions and calls at peak times or outside office hours. This gives your team more time for the patients in the practice.

Yes. At the start, the assistant introduces itself as your practice’s digital assistant. This builds trust and meets the transparency obligations of the EU AI Act.

The agent does not answer medical questions. In an emergency, it immediately refers callers to the emergency number 112 and the German out-of-hours medical service at 116 117.

In the first call, I check which connection to your online appointment booking or your calendar is possible. Without a connection, the agent takes appointment requests and your team confirms them.

Yes, general questions about the procedure, duration or preparation, based on content you have approved. Medical advice stays with you: for that, the agent refers callers to the practice.

• Aesthetic medicine

I plan data protection in from the start. Fonts are hosted on your own server, and maps and other external content only load after your consent.

Before the agent handles real calls, we sign a data processing agreement under Art. 28 GDPR. I prefer providers with servers in the EU, and the agent only records what is needed for the request. It does not ask about diagnoses, findings or symptoms.

• Data protection for AI agents

Since June 2025, the German Accessibility Strengthening Act (BFSG) applies mainly to services that are concluded online with consumers. Microenterprises with fewer than 10 employees and no more than 2 million euros in annual revenue are exempt. Accessibility is worth it anyway: many people benefit from it, especially older people.

Yes. I implement the requirements of WCAG 2.2 at level AA, for example keyboard navigation, alternative texts and sufficient contrast. Whether the Accessibility Strengthening Act applies to your offering, we clarify in the first call.

Factual information is allowed. The limits are set by the German law on advertising for medical treatments (HWG) and the professional code of conduct for physicians, for example when it comes to promises of a cure. I keep this in mind for all content.

• Websites for medical practices

For surgical cosmetic procedures, the German law on advertising for medical treatments (HWG) prohibits such images in advertising aimed at the general public. Limits also apply to non-surgical treatments. I show you what is possible on your website. Your legal adviser handles the legal review of individual cases.

• Websites for aesthetic practices

If you like, I take over maintenance and upkeep: technical updates, security checks, backups and minor content changes.

• More about maintenance

Outdated systems and plugins are a common entry point for attacks. Regular updates, backups and checks keep your website secure, fast and working.

In many cases, yes, including WordPress websites. After a short review of the technology and access, I tell you whether and how I can take over the maintenance.

Get in touch by phone or WhatsApp. With the regular backups, your website can be restored in an emergency.

Monday to Friday from 9 a.m. to 6 p.m. by phone, WhatsApp or email. I reply to inquiries within 8 hours.

• Get in touch