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GEO optimization: visible in ChatGPT and AI search

GEO (generative engine optimization) increases the chance that AI search tools such as ChatGPT, Perplexity or Google’s AI Overviews mention your practice and link your website as a source. The foundation is solid search engine optimization; on top of it, I build out content, business data and mentions.

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Satisfaction guarantee: final payment only once you are satisfied.

What GEO optimization includes

GEO builds on SEO: only once search engines know your website well can AI search tools use it as a source.

  • Analysis with test questions

    I check whether and how ChatGPT, Perplexity, Gemini and Google’s AI Overviews answer your patients’ questions today.

  • Access for AI crawlers

    Your website lets the AI providers’ search crawlers in and provides structured data, so the systems match content correctly.

  • Content with clear answers

    Important pages answer a question directly, with facts, author and date. That makes your content citable.

  • Consistent business data

    Name, address, services and reviews match everywhere: website, Google Business Profile, Bing and directories.

  • Mentions on other sites

    AI search trusts sources that others mention. I build listings in industry directories and relevant portals on purpose.

  • Report on your AI visibility

    Which test questions mention you and how many visitors come from AI search, explained clearly.

Google search vs. AI answer: the difference

On Google, patients choose from a list of results. An AI search gives a single answer and names only a few sources. If you are not among them, you are not seen.

Google search (SEO)

  • Many results, patients compare themselves
  • What counts is ranking on the first page
  • The click leads straight to your website

AI search (GEO)

  • One answer instead of a list
  • What counts is whether the AI mentions and recommends you
  • Your website appears as a source to read more

How AI search picks its sources

In simple terms, every answer comes about in four steps. Each step decides whether your practice is part of it.

  1. The question

    A patient asks, for example, for a practice offering a specific treatment in her city.

    Where I come in: Your content answers exactly these questions.

  2. The search

    The AI looks for matching pages, often via the index of a search engine such as Bing or Google.

    Where I come in: AI crawlers can access your website, and every page is indexed.

  3. The selection

    From the results, it picks sources that answer clearly and seem trustworthy.

    Where I come in: Clear answers, facts, author and date, consistent business data.

  4. The answer

    The AI summarizes, makes recommendations and links its sources.

    Where I come in: Mentions on other sites strengthen trust in your practice.

How GEO optimization works

  1. Before we start

    Check the SEO basis

    GEO builds on SEO. If the basis is missing, we start with search engine optimization.

  2. Week 1

    Analysis with test questions

    Ask typical patient questions in the major AI search tools and record who gets mentioned.

  3. Weeks 2 to 4

    Implementation

    Build out technology, content, business data and profiles.

  4. Ongoing, if you wish

    Monitor and expand

    Repeat test questions, build mentions, regular report.

One-off or ongoing

As a one-off package of analysis and implementation, or with ongoing support and reporting, whatever suits you.

Measurable with test questions

Fixed test questions to ChatGPT, Perplexity and others show whether you are mentioned, before and after.

GEO for your industry

Choose an industry

Frequently asked questions about GEO

Can’t find your question? Call or send a WhatsApp message.

+49 1523 7382112
What is GEO?
GEO stands for generative engine optimization. It covers everything that increases your chance of being mentioned and linked as a source in the answers of AI search tools such as ChatGPT, Perplexity, Gemini or Google’s AI Overviews.
Do I need GEO if I already have SEO?
GEO doesn’t replace SEO, it builds on it. AI search tools often rely on the index of search engines. With a good SEO basis the way is short; without it, we start with SEO.
Do you guarantee that ChatGPT mentions my practice?
No. Which sources an AI names is decided by the provider alone, and the answers change constantly. What I promise: careful work on everything you can influence, and an honest report.
How do you measure success?
With fixed test questions that I regularly put to the major AI search tools: are you mentioned, linked as a source or not at all? Plus the visitors who reach your website via AI search.
One-off or ongoing?
Both are possible. One-off means analysis and implementing the foundations. Ongoing adds regular test questions, building content and mentions, and a report.
What applies to medical practices?
Your content follows the same rules as your website, including German law on advertising for medical treatments (HWG). GEO relies on factual answers and verifiable facts, which fits these rules well.
Do I need an llms.txt file?
It doesn’t hurt, but it is not an important lever: no major AI provider has confirmed using the file so far. More important are access for the crawlers, clear content and consistent business data.
How much does GEO cost?
That depends on your starting point and the scope. After the analysis, you receive an individual quote.

Let’s talk about your visibility in AI search.

The first call is free and without obligation. You get a reply within 8 hours on business days.

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Satisfaction guarantee: final payment only once you are satisfied.