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Websites for aesthetic practices that build trust

I build websites and marketing for aesthetic medicine practices: premium design, a clear path to the treatment inquiry, and content that respects German law on advertising for medical treatments (HWG). Practices such as Belle-Med and Med-Aesthetic already rely on it.

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Satisfaction guarantee: final payment only once you are satisfied.

Homepage of belle-med.de: a woman with glasses in a wine-red dress at a bright table, beside it “Practice for aesthetic medicine in Bonn” and a search for treatments
Praxis Belle-Med website on a smartphone

What holds aesthetic practices back online

Self-pay patients compare carefully. These three points decide whether they get in touch.

  • Today

    The website doesn’t match the practice.

    Premium treatments, but an off-the-shelf look. The first impression decides whether people inquire.

    With KG WebMedia

    Design that matches your standards

    A website that shows the quality and personality of your practice, on the smartphone as on the desktop.

  • Today

    Treatments are hard to find.

    Visitors look for a specific treatment and can’t find it right away.

    With KG WebMedia

    Clear paths to each treatment

    Well-organized treatment pages and a search that leads straight to the inquiry, as at Belle-Med.

  • Today

    Uncertainty about advertising claims.

    Before-and-after photos, prices, promises: what is allowed, and what can lead to a legal warning?

    With KG WebMedia

    Content that respects the HWG

    I keep to the limits of German law on advertising for medical treatments, so your website convinces without becoming vulnerable.

What a website for aesthetic medicine must deliver

Patients decide emotionally and research thoroughly. Your website has to serve both.

  • Premium design

    A look that matches the standard of your treatments, with real photos instead of stock images.

  • Find treatments fast

    Clear structure, search and filters lead straight to the right treatment.

  • Online appointment request

    Inquiry or appointment in a few clicks, even in the evening and on weekends.

  • Content that respects the HWG

    Claims, images and prices within German advertising law for treatments.

  • Reviews in view

    Google and Jameda reviews where they build trust.

  • AI agent for inquiries

    A chatbot answers questions about treatments and takes appointment requests, around the clock.

An HWG-compliant website: what matters

German law on advertising for medical treatments (Heilmittelwerbegesetz, HWG) and the professional code for doctors limit advertising for treatments. I keep these points in mind for every website for aesthetic practices. This does not replace a legal review of individual cases.

  • Before-and-after photos

    For surgical cosmetic procedures, they are prohibited in advertising aimed at the general public (Section 11 HWG). Other treatments call for caution too.

  • No promises of results

    Claims like “guaranteed wrinkle-free” are off limits. I describe effects factually and without exaggeration.

  • Prescription products

    Products such as botulinum toxin may not be advertised to the general public. That is why I write treatment pages as factual information.

  • Discounts and vouchers

    Discount campaigns and vouchers for treatments can violate the HWG. I rely on transparent information instead of bait offers.

  • Reviews and testimonials

    You may show patient testimonials, as long as they are not misleading and do not promise treatment success.

  • Legal notice and professional details

    The medical association (Ärztekammer), professional title and professional regulations belong in your practice website’s legal notice (Impressum).

Projects from aesthetic medicine

All case studies

Services for aesthetic practices

All services from one source, tailored to aesthetic practices.

Web design

Websites that match the standard of your treatments, with clear treatment pages and a short path to the inquiry.

SEO

Get found when patients search for your treatment in your city.

GEO

New

Get recommended when patients ask ChatGPT or Google’s AI Overviews for a practice offering their treatment.

AI agents

New

Chatbot and phone assistant answer questions about treatments and take appointment requests.

Google Ads

Ads for your treatments, within the advertising limits for healthcare professions.

Branding & print

Logo, colors and print materials that match your practice’s standards.

Social media

Instagram and more, with posts that convince without breaching German advertising law.

Maintenance

Updates, backups and security, so your website runs reliably.

The success formula for aesthetic practices

Two phases, one goal: more matching treatment inquiries with less effort for your team.

Phase 1Website & presence

A presence that matches your treatments

  • Premium web design
  • Clear treatment pages
  • Content that respects the HWG
  • Online appointment request

Phase 2Visibility & AI

Get found and be reachable around the clock

  • SEO for your treatments
  • Google profile and reviews
  • Instagram and social media
  • AI chatbot for appointment requests

ResultMore treatment inquiries

More matching inquiries, less effort at the front desk

  • Visible when patients search
  • More inquiries from self-pay patients
  • Relief for the front desk
  • More time for your patients

Frequently asked questions from aesthetic practices

Can’t find your question? Call or send a WhatsApp message.

+49 1523 7382112
Can I show before-and-after photos on my website?
For surgical cosmetic procedures, German law (HWG) prohibits such photos in advertising aimed at the general public. Non-surgical treatments have limits too. I show you what is possible on your website. Your legal adviser handles the legal review of individual cases.
How do I get more treatment inquiries through my website?
With clear treatment pages, visible reviews and a short path to the inquiry. At Belle-Med, a search function leads straight to the right treatment. Since then, the practice has received significantly more inquiries than before.
Can an AI agent answer questions about treatments?
Yes, general questions about procedure, duration or preparation, based on the content you have approved. Medical advice stays with you: for that, the agent refers people to the practice.
Which channels matter for aesthetic practices?
Besides the website, above all Google with your business profile and reviews, plus Instagram. Which mix suits your practice, we clarify in the first call.
How long does a new website take?
Usually two to six weeks, depending on the scope. With Express, your website is live in one week.

Let’s talk about your practice.

The first call is free and without obligation. You get a reply within 8 hours on business days.

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Satisfaction guarantee: final payment only once you are satisfied.